Customers should always be treated with the utmost respect. Unfortunately, poor customer service generally stems from a real lack of respect for customers. As a consumer, I know that I'm not stupid. I know that my family, my friends and my co-workers aren't stupid either. In fact, it's highly unlikely that there are a lot of stupid customers out there, yet many companies still treat us as if we are stupid!
Treat your customers with the respect that they deserve and your business will benefit enormously. Don't get caught in the trap of looking at customes simply as numbers on a spreadsheet. This is an area where I feel many larger organizations have started to flounder. The unique needs of every customer are being lost sight of as businesses focus on their balance sheets and profit and loss statements. Customers know this and they have had enough. A flashy advertisement and a few false promises just don't cut it anymore.
Respect is a powerful word. Respect your customers' intelligence, their time and their decision to make a purchase from your business when they could have purchased the same item from your competitor up the road.
Respect is a powerful word. Respect your customers' intelligence, their time and their decision to make a purchase from your business when they could have purchased the same item from your competitor up the road.