Being proud of your business is an admirable quality and most customers will appreciate this in any business. A business is often the result of a lot of hard work, risk, pressure and countless other emotional issues. After all of this, it seems only fair that a business owner should be proud of any achievements that they may have in their business. In fact, I think that one day a week should be dedicated to all small businesses around the world. On that day, all customers should support small businesses in their community in recognition of the role that these businesses play, often for little return. Small business owners should be thanked for doing a good job and for giving it a go.
When it comes to customer service, I have found that most of my customers are very interested in my business. When I talk to other business owners, they say the same thing about their customers. There is a degree of fascination about and admiration for small business owners. For this reason, anything that makes you proud should be shared with your customers. If you receive an award or pick up a new distributorship, tell your customers. If you employ new staff, introduce them to your customers. In fact, if just about anything happens that makes you feel proud, pass it on to your customers and they will share your pride.
I believe that customer service is a very emotive relationship. Customers enjoy feeling a part of a business and they like to be included. Having a notice board announcing what is happening in your business helps to bring customers into the inner sanctum.
Be proud of your business and share all of your achievements with your customers. In doing so, you will develop a relationship that will span many years.