The introduction of a free service, as compared to a free product, has many advantages for both the customer and the business offering the service. A law firm client of ours offered all of their clients a free key recovery service. Each of their clients was given a key tag with a unique number engraved on it. The tag had the return address for the keys, which was the law firm, also engraved on the back, so that if someone found the keys all they had to do was put them in any post box and the keys would be returned to the law firm, who could then look up the number, identify the client and advise them that their keys had been found. This was a classic win-win situation for both parties and excellent advertising and word-of-mouth promotion for the law firm.
We offer all of our clients a free service where they can contact our business at any time to ask for specific marketing advice. Of course they pay for our main services, but we invite them to call us whenever they have a question or an idea that they would like to run by us. This encourages our clients to stay in touch and it helps to develop a strong, long-term relationship.
The hair salon that my wife visits offers a free follow-up call one week after a cut. She can drop back in and the salon staff will make sure that the style sits right and looks perfect. This great service keeps all of their customers coming back for more.
There are many forms that a free service can take. Most of the time they don't cost a lot of money to implement, but there is no doubt that your customers will appreciate your efforts and will tell their friends. Have a look at your business and try to identify the types of free services that you could implement.
We offer all of our clients a free service where they can contact our business at any time to ask for specific marketing advice. Of course they pay for our main services, but we invite them to call us whenever they have a question or an idea that they would like to run by us. This encourages our clients to stay in touch and it helps to develop a strong, long-term relationship.
The hair salon that my wife visits offers a free follow-up call one week after a cut. She can drop back in and the salon staff will make sure that the style sits right and looks perfect. This great service keeps all of their customers coming back for more.
There are many forms that a free service can take. Most of the time they don't cost a lot of money to implement, but there is no doubt that your customers will appreciate your efforts and will tell their friends. Have a look at your business and try to identify the types of free services that you could implement.