In recent years there has been a significant increase in the number of businesses that go directly to the customer, and I believe that this trend will continue. We all tend to struggle with time, and so any business that can save us time till definitely be considered a customer service leader.
A friend of mine runs a home-based business and doesn't drive. The dry-cleaning business she uses picks up clothing from her home and and delivers it, freshly laundered, to her door. She wouldn't consider using anyone else.
Are there ways that your business could take your products or services directly to your customers? Here are a few other examples that I have come across recently:
- Mobile battery sellers - they come to you when you get a flat battery.
- Mobile mechanics - they come to you to work on your car.
- Mobile dog washers - no more wet dogs in the car.
- Mobile finance brokers - they discuss your finance needs in your own home.
- Restaurants - home delivery is becoming more popular by the day.
- Hairdressers - many will now come to your home or office.
These are just a few examples of businesses that traditionally ran from a fixed location but realized the potential benefits of taking their products and services directly to their customers and profited as a result. Perhaps there is some way that your business can go directly to your customers. I have noticed in the marketing and public relations fields that I now spend much more time in my clients' offices than in the past. I am more than happy to do this, as it gives me a better understanding of their business and helps to develop our relationship.
Making life easier for your customers is a key success strategy when it comes to customer service. Look for as many ways as possible to achieve this and your customers will be more than satisfied with your business. Remember, though, that if you are going to offer this service, tell as many people as possible about it. There is no point in being a customer service guru and not telling your customers about it.
Just because a mobile service hasn't been tried in your business before doesn't mean that it won't work. Be innovative and look to be the first to establish a business that goes directly to your customers.